10+ years across marketing, operations, creative direction, and customer experience — with a multidisciplinary background as a former professional skateboarder who competed at X Games, yoga instructor and life coach, and practitioner of quantitative and qualitative psychological research.
Venice Beach creative agency. Style plus strategy for global brands — content, media, campaign, and AI-powered production that makes the brand the main character.
01
Design comprehensive brand identities and visual storytelling campaigns that enhance customer lifecycle management.
02
Scale visual content production workflows for rapid marketplace growth.
03
Operationalize creative assets across digital platforms for consistent brand influence and engagement.
04
Direct cross-functional teams on high-impact marketing and brand strategy projects.
Delivered premium customer experiences through personalized clienteling and luxury styling, driving high retention rates.
02
Managed high-value client relationships using sophisticated customer lifecycle management techniques.
03
Analyzed sales data to identify trends and optimize inventory selection for localized market demands.
04
Co-designed improved floor operations and customer service protocols with the management team.
05
05
Bak Record Label
Account Manager
Emerging-artist label and neighborhood. Content strategy, brand partnerships, flagship campaigns, and the operating system around launches, editorial, and live events.
01
Managed client growth and executed complex rollout strategies to maximize retention and market penetration.
02
Operationalized account management workflows to improve efficiency during rapid scaling.
03
Analyzed campaign performance data to provide strategic feedback for future product improvements.
04
Led cross-departmental coordination for seamless artist launches and promotional events.
Directed operational design and organizational redesign for clients, scaling SaaS operations efficiently.
02
Managed finance and workforce strategies supporting rapid growth while controlling operational costs.
03
Implemented change management frameworks for smooth transitions during structural business evolutions.
04
Used SQL-based data analysis to drive strategic decisions and optimize financial performance.
07
07
Trulli Audio
Director of CX
Chicago-built speaker brand. Brand architecture, editorial voice, omnichannel launch, and the customer-care operating system behind the Jam5 go-to-market.
01
Defined the customer support strategy by designing UX frameworks and marketing systems to scale service operations.
02
Built feedback loops between support and product teams, driving user-centric product improvements.
03
Leveraged data analysis and Google Analytics to monitor customer health across the support lifecycle.
04
Supervised people leadership initiatives, including training and development for the CX team.
Analyzed content performance metrics and social analytics to drive data-driven insights and retention strategy.
02
Designed high-engagement content strategies to grow brand visibility and customer community.
03
Operationalized social media scheduling and community management tools to increase team efficiency.
04
Translated social interactions and customer feedback into marketing tactics.
Selected work
04 / 06
Selected work.
Five chapters. Growth at Paza.Social. Brand and CX at Trulli Audio. Campaigns at Big.Ass.Kids. Creative direction at Griz. Catalog A&R at Nebula Consulting.
Four artifacts from Head of Growth at Paza.Social — a commercial-intelligence platform that matches brands and creators on audience relevance, not follower counts. Strategy, pipeline, product narrative, and events GTM.
A full GTM thesis: market, personas, competitive position, acquisition, 90-day execution, and the KPI board the team would run against.
From the Creator & Brand Growth deck
Market frame
90-day plan
The creator economy is valued at $250B+ and headed past $480B by 2027. Brands are shifting 40%+ of budgets into creator-led content — yet 78% still struggle to find the right partners. Paza is built for that gap.
TAM
$21B
Global influencer-marketing spend, ~28% CAGR.
SAM
$4.8B
Mid-market and DTC brands with $50K–$5M marketing budgets.
SOM
$480M
Beauty, lifestyle, and tech — capturable in 36 months.
Creator personas
Micro Storyteller
1K–50K
Hyper-engaged niche audiences. High trust, strong conversion, built for community-level awareness.
Content Pro
50K–500K
Multi-platform production quality. Mid-funnel reach for growing brands that need measurable engagement.
Culture Driver
500K+
Trendsetting voices for launches and ambassadorships. Premium deals that elevate brand credibility at scale.
Brand personas
Challenger
Fast-growing DTC. Needs authentic UGC and micro-influencer reach without mass-media budgets.
Established Player
Legacy brand chasing cultural relevance. Invests in long-term ambassadors and cross-platform campaigns.
Niche Innovator
Specialist brand. Values deep creator alignment over broad reach — expert voices inside a passionate community.
90-day outreach plan
Days 1–30
Foundation
Stand up CRM and outreach templates
Onboard first 20 creators
Lock brand ICP and pitch narrative
Days 31–60
Pipeline
Activate 50+ creator profiles
Pitch 30 target brands
Open agency introductions and first discovery calls
Days 61–90
Scale & close
Close first 5–10 paid partnerships
Pilot the ambassador program
Publish early wins and set Q2 targets
500
Creator sign-ups / mo
40
Brand deals / quarter
4x
Campaign ROI target
85%+
Creator retention
02
Global partnership pipeline
Lead database · August 2026
A 199-lead partnership map across brands, investors, and micro-creators — segmented by vertical, scored for fit, and ready for personalized outreach.
From the Authentic Brand Connections deck
64
Brands & platforms
Partnership-ready DTC across beauty, fashion, food, wellness, skate, music, gaming, and creator tools.
49
Investors & partners
Marketplace and SaaS VCs, Africa-focused funds, accelerators, and strategic corporate partners.
86
Micro-creators
10K–100K creators across eleven niches — actively growing and seeking brand partnerships.
Twelve verticals
01
Clean beauty & skincare
Glossier, ILIA, Merit, Kosas
02
Fashion & apparel
Reformation, Everlane, Vuori, Allbirds
03
Food & beverage
OLIPOP, Poppi, Liquid Death
04
Wellness & supplements
Ritual, Seed Health, AG1
05
Home & lifestyle
Brooklinen, Parachute, Our Place
06
Pet
BARK, Chewy
07
Sports, skate & streetwear
Palace, Stüssy, Kith, HUF
08
Music & entertainment
AWAL, TDE, Boiler Room, NTS
09
Technology & accessories
RØDE, Elgato, Casetify
10
Gaming & esports
100 Thieves, FaZe Clan, HyperX
11
Travel & experiences
Selina, Sonder
12
Education & creator tools
Patreon, Kajabi, Beacons
Each lead was scored on creator-economy relevance, partnership potential, and decision-making authority. Outreach was personalized by vertical — audience-intelligence first, never a blast list.
03
Paza for Events
Product narrative · 2026
An intelligence-driven event lifecycle that replaces speculative sponsor prospecting and vanity impressions with closed-loop commercial proof.
From the Paza for Events narrative
The gap
Event lifecycle
Traditional sponsorships fail in three places: speculative prospecting before the doors open, an impression trap during the show, and an attribution void after. Paza Companion runs inside WhatsApp and the web — no app download — and captures demand, community, and conversion across the full lifecycle.
Intelligence
Pre-event
Sponsor discovery
Audience analysis, theme mapping, and contextual brand alignment — define, analyze, then prioritize sponsors.
Intent attribution
Closed-loop registration from creators, campaigns, and QR codes. Group buying for tickets, VIP, and merch.
Community exchange
Peer meetups and a WhatsApp bulletin for lodging, carpools, tickets, and volunteering — weeks before doors.
Activation
During
Gamified quests
Sponsor challenges, networking missions, stage-triggered drops, and VIP escalation on participation.
Peripheral commerce
Route attendees to local vendors, measure neighborhood spend, and convert sponsor budgets into community revenue.
Live intelligence
Demand heatmaps, sentiment triage, flash offers, and zero-hardware lead capture inside WhatsApp.
Proof
After
Event passport
Sessions, booths, challenges, and rewards — plus achievement recognition that keeps the community warm.
Deterministic ROI
QR → qualified lead → coupon → redemption. Creator yield from physical check-ins, not vanity counts.
Year-round community
14-day zero-party retargeting and a permanent channel that lowers CAC for the next event.
04
Authentic brand connections
Brand & partner deck · June 2026
Positioning Paza as relationship infrastructure, not a media buy — communities over audiences, long-game partnerships over one-off posts.
From the Authentic Brand Connections deck
What partners get
The old playbook
Audiences fade
Passive. They scroll, skip, forget. A million followers and zero believers is a crowd, not a community.
The Paza bet
Communities convert
They show up, advocate, and buy. When a community believes, it moves. That is the difference between attention and devotion.
What partners get
01
Brand integrations
Native presence inside creator content and community spaces — culture, not a logo.
02
Creator activations
Partnerships built on values alignment and long-term trust, not one-off posts.
03
Community engagement
Live conversations, exclusive drops, and moments that generate participation at scale.
04
Insights & loyalty
Sentiment, creator performance, and behavior — affinity with people who choose to engage.
Product principles
01
Product first — every recommendation starts with the product, then the audience.
02
Audience relevance over popularity — the people most likely to care, trust, and act.
03
Intelligence before execution — better matching, then better campaigns.
04
Evidence over assumption — observed behavior and closed-loop attribution, not demographics alone.
Chapter 02 — Trulli Audio
Director of CX
Work from Trulli.
Four artifacts from Director of CX at Trulli Audio — a Chicago-built speaker brand launching the Jam5. Brand architecture, omnichannel go-to-market, editorial system, and the customer-care operating system that would run after the first sale.
The architecture a speaker brand needed before it could launch: who we are, how we are different, what we promise, and who we serve.
From the Editorial Style Guide
All Together Now — from the Editorial Style Guide
Jam5 product photography
Launch packaging
Until now, complete sound — soaring highs, crystal-clear mids, deep bass — scaled with speaker size and depth. Trulli ends that dependency. Huge sound, small package. Sound worth sharing.
Positioning
Trulli is the speaker brand that lets music lovers, creators, and educators share a complete sound experience — anytime, anywhere.
Vision
By breaking traditional speaker architecture, Trulli tears down the barriers between people and the sound quality they deserve.
Mission
To drastically improve the number of musical experiences that suffer due to compromises in quality and portability.
Functional benefit
Huge sound, small package
Go-anywhere wireless audio that stays clear and uncompromised at high volume. Modular multi-speaker pairing with push-button ease.
Emotional benefit
Sound worth sharing
An invitation to reconnect with the transcendental power of sound — immerse yourself or an audience whenever inspiration strikes.
Brand pillars
01
Clear
Distinctively perceptible and sharply defined — like the product.
02
Experiential
Never confined by venue. Enhance the spaces we occupy, never alienate them.
03
Musical
The symphonic perfection of elements converging. Music as it should be: immersive and in the air.
Values
01
Authentic
Real people with a love for music. Everything drives toward complete sound in any space.
02
Simple
Cut through the noise. Innovative, but never lead with the technology. Intuitive, inviting, simple.
03
Complete
Reconnect the parts that come undone. Offer the whole story — without compromise.
Taglines
Functional
Listen Out Loud
Set sound free from home systems, private listening, and conventional portable speakers.
Emotional
All Together Now
The music instructor calling the band to join in. Shared listening against a decade of earbuds.
Both
Break the Sound Barrier
Tear down traditional speaker architecture — and the divisions between listeners, creators, and educators.
Anthem
A decade of earbuds and smartphones led a retreat into personal soundscapes. Listening together is a lost art. Trulli recovered it by redesigning the speaker so size and depth are no longer required for the richness of home audio. Music in the air, in real time, on the same wavelength.
The word “portable” calibrates the reader incorrectly — it implies compromise. The product is go-anywhere, be-anywhere. The sound is not.
Customer archetypes
Share it
Lover / Listener
Music as identity. Wants a small format that travels, clear audio with bass they can feel, and design that complements a space. Discovers through friends, reviews, social, and streaming.
Make it
Creator / Performer
Composing, mixing, and collaborating on the fly. Needs studio-quality resolution without cables or studio formalities. Trusts brands that push what portable audio can do.
Teach it
Educator / Instructor
Sound as a teaching tool — instruments, movement, classroom tone. Needs volume that fills a room, reliability, and support that makes the gear disappear so the lesson can land.
02
Omnichannel launch strategy
Go-to-market · pre-launch through Q1
A conversion model, journey, channel map, and teaser campaign that took Trulli from unknown to first units sold.
From the Omnichannel Marketing Strategy
Launch timeline
Deck cover
Pre-launch units
3,000
1,500 through network and word of mouth. 1,500 through site and digital.
Projected conversion
1.3%
Conservative vs. industry website average of 2.63%. Brand is new — traffic is not yet trust.
Visitors required
~112K
At 1.3% conversion, digital needs ~112,000 site visitors to move 1,500 units.
Customer journey
01
Awareness
Introduce the brand. Extend reach. Give people a reason to come back.
Introduce · Explore · Discover
02
Engagement
Get them to interact — review, share, listen, sign up.
Inspire · Interact · Listen now
03
Conversion
Drive the first purchase, then the return customer.
Shop · Sign up · Share the experience
10K
Site visits, pre-launch
600
Reviews at 20% conversion
500
UGC pieces, all channels
1.5–2K
Monthly units, post-launch
Launch roadmap
Foundation
September
Company event and VIP tour
Brand campaigns and mystery teaser
Channel profiles, tracking, and content cadence
Go live
October
Access-code attribution by channel
Ambassador program and Jam Tour
Pre-sales open — 1,000-unit target
Public sale
November–December
Pre-sale close, pickup, public sales
Holiday paid, Black Friday through Cyber Monday
2,000 additional units through year-end
Content themes
01
Authentic
Origin story, anthem, real experiences, what people are saying.
02
Simple
Ease of use, behind-the-scenes engineering, instructional content.
03
Empowering
Music sustainability, local artists, community care, educators.
04
Complete
All Together Now. Collaboration. Sound that does not leave pieces behind.
05
Experiential
Event coverage, make spaces musical, anytime / anywhere.
Teaser campaign
01
Exclusivity
Short supply, numbered community, visual countdowns, invite-only access. Frame the first wave as something you are in — not something you missed.
02
Behind the scenes
Engineering, manufacturing, boxing, the team. Make early buyers feel like family, not a list.
03
Mystery
Partial product, coming-soon, drip-fed specs. Evergreen creative, one narrative across channels.
Channels by persona
Lover / Listener
Facebook, Instagram, YouTube, Snapchat, Spotify
Influencers, earned media, pop-ups, shopping
Creator / Performer
Earned media, music influencers, Twitter, Spotify, YouTube, SoundCloud
Instagram, Snapchat, Facebook, HQ tours
Educator / Instructor
Education orgs, music sustainability, Facebook, Twitter, site content
Instagram, earned media, Spotify, email
Earned media targets
National
Wired, The Verge, TechCrunch, Fast Company, Mashable, CNET
Chicago
Built In Chicago, Time Out, CBS Chicago, Chicago Reader, WGN
Educator & creator
Edutopia, TeachThought, Pitchfork, MusicRadar, LANDR, ISTE
Content rules
01
Fresh
Timely, updated on a channel cadence — not a one-and-done calendar dump.
02
Relevant
Customer-centric. A clear CTA. A clear goal: awareness, engagement, or conversion.
03
Focused
Feels written for one reader. One post can hit more than one persona if the theme is shared.
Twenty percent branded, eighty percent discoverable. Niche tags for people likely to convert; broad tags only for visibility. Never hashtag for its own sake.
03
Editorial system & voice
Style guide · voice, tone, how we win
A writing system so every channel sounded like one brand — exciting without frantic, modern without techy, friendly without chummy.
From the Editorial Style Guide
Voice & tone
How we win
Voice is the personality. Tone is the context. The system tells writers when to go emotional, when to go functional, and when to go aspirational — so a help article, a product page, and a social caption still sound like one company.
Voice polarities
01ExcitingNot Frantic
02ElevatedNot Stuffy
03InclusiveNot Insider
04CasualNot Loose
05ModestNot Meek
06ModernNot Techy
07FriendlyNot Chummy
How we win
01
Customer-obsessed
Every touchpoint — product, messaging, care — has to prove it.
02
Mobile-first
Ecommerce built for on-the-go lives. Meet the audience where they already are.
03
Omnichannel
Customers choose the channel. Be there when they need us, in the voice they expect.
04
Inclusive, not exclusive
Prospect, first-time, returning — equally welcome. Complete sound is not for audiophiles only.
05
Made in the U.S.
Regionally sourced materials and staff. Engineering and manufacturing as brand proof, not a footnote.
04
CX operating system
90-day CX plan · care, reviews, returns
The post-purchase machine: care metrics, a customer bill of rights, help center, reviews program, and returns that closed the loop.
From the Omnichannel Marketing Strategy
Product in context
01
Care foundation
CSAT, NPS, hit rate, first response, average resolution, active issues, backlogs, and volume by email, phone, chat, Instagram, Facebook, and Twitter.
02
Rights & knowledge
A public Customer Bill of Rights, plus a help center of FAQs, user manuals, and application guides — routing, triggers, SLAs, and macros so the team answers like one person.
03
Reviews & social proof
Ratings and reviews, Q&A, sampling, badges, and a nurture program to grow both quantity and quality. Curation from social onto the product page.
04
Returns & omnichannel
Magento to Narvar to ERP for 45-day and 45+ day returns, then carriers. Care across email, chat, Instagram, Facebook, Twitter, and phone — hours of operation per channel.
The stack
Transactional email in Magento. Delivery status in Narvar. Marketing in Marketo. Reviews in Bazaarvoice. Ticketing in Zendesk. Sentiment across social. The stack is the operating system — not a pile of tools.
Chapter 03 — Big.Ass.Kids
Account Manager
Work from BAK.
Four artifacts from Account Manager at Big.Ass.Kids — an emerging-artist label and neighborhood. A 90-day content system, brand-partnership briefs, three flagship campaigns, and the client work that sat around them.
From the Content Strategy deck · prepared by Victoria Townsend
A content operating system for an artist-first label: business goals, audience psychographics, a three-track roadmap, and the LinkedIn OKRs that would make the neighborhood visible.
From the Content Strategy deck
Goals vs. objectives
90-day roadmap
Business goals
01
Cultivate brand awareness
Strategic marketing content — not volume for its own sake. Product, service, and community as the proof.
02
Attract new customers
Conversion paths with a sliding-scale offer for artists. Meet people where budget is a barrier, not a filter.
03
Foster brand loyalty
Customer-success stories, video testimonials, and always-on social so the neighborhood keeps talking after the drop.
Who we were talking to
Values
Music activist
Urban, researching, networking. Passionate about the culture — not a passive listener.
Lifestyle
Maker & show-goer
Producing, live shows, risk-taking. Content that feels like the night, not a press release.
Content
What they watch
Social, guides, infographics, blogs, video. Short enough to share, deep enough to trust.
90-day roadmap
Strategy 1
Awareness
Welcome-back email with a sliding-scale CTA
Introduce the Neighborhood, not just the drop
Group 1–2 — the already-warm community
Strategy 2
Acquisition
Blogs, social, email, and video in one cadence
Customer-success stories as proof
Groups 1–4 — widen without diluting
Strategy 3
Loyalty
Video testimonials and story formats
IG, TikTok, Facebook as one voice
Groups 3–4 — turn newcomers into regulars
Engagement
20%
Lift in likes, comments, and shares per post over the next quarter.
Authority
4 / mo
Educational articles or videos, targeting 1,000 views each.
Pipeline
5
Meaningful partnership or collaboration inquiries every month.
Reach
30%
Follower growth over six months — industry and beyond.
Content mix
01
Artist spotlights — the work and the story
02
Educational resources on production, marketing, and career
03
Industry insights, not gossip
04
Community prompts: questions, polls, UGC
05
Events and projects as they land
06
Case studies of brand partnerships that actually worked
02
Brand partnership briefs
Fit memos · October 2023
Campaign-first partnership memos — Polaroid, BandLab, and a map of music, live, merch, and CPG brands scored against Launch, Early Registration, and See You Next Year. Fit, not a blast list.
From the Content Strategy deck
Pick #1 · SXSW
Polaroid
Instant photography as a memento at launch events, a documentation tool for Early Registration, and a way to capture live performance at SXSW. 2023 was booked — the brief was written for the year after.
Create · share · teach
BandLab
A collaborative DAW for SYNY artists working remotely, a distribution surface for launch content, and an education layer for Early Registration. Already in-market with Splice, Linkin Park, and Melodics.
Each brand was scored against a campaign — Launch, Early Registration, or See You Next Year / SXSW — not added to a blast list. The memo led with why this brand, on this moment.
03
Fall 2023 campaigns
Partnership outreach · Early Reg, Launch, SYNY
Three concurrent GTM stories: Early Registration Vol. 3 with Smokeasac, the official Big.Ass.Kids launch and Neighborhood rollout, and See You Next Year Vol. 2 with Pigeons & Planes and Complex.
Campaign illustration from the Content Strategy deck
Discovery
Early Registration Vol. 3
The format
Emerging artists submit tracks. An iconic producer curates the playlist. Finalists play a mini-festival in New York.
Vol. 3
Emo-alternative / emotrap, curated by Smokeasac. Built on the proof of Vol. 2.
The ask
Brands inside the playlist, the festival, and the documentation — not a logo on a stage banner.
Arrival
BAK Launch
Two years in
The official debut after two years of supporting the emerging-artist community — announcement plus a Neighborhood, not a single drop.
The Neighborhood
Artist services, editorial, interviews, an Artist Manual, and Ralph’s Used & Rare Books as the library.
The proof already in market
See You Next Year with Pigeons & Planes, Early Registration, and educational artist services as the runway.
Compilation
See You Next Year Vol. 2
The platform
Annual emerging-artist discovery by Pigeons & Planes and Big.Ass.Kids, powered by Complex. Ten artists. One executive producer. One compilation.
The room
Recorded at Shangri-La. Live performance, private listening, and immersive activations at ComplexCon and SXSW 2024.
The partnership
Exclusive access, on-site moments, and creative collaborations — the brand inside the campaign, not adjacent to it.
04
Neighborhood & live events
Artist services · 100 Sutton · editorial
The BAK Neighborhood around the campaigns — editorial, artist services, a freelancer marketplace — plus a twelve-month marketing engagement for a New York live-event space.
From the Content Strategy deck
The Neighborhood
01
Ralph’s Used & Rare Books
The editorial library — interviews, artist writing, and the long-form memory of the Neighborhood.
02
Artist Manual
An educational series built to be the handbook emerging artists actually keep. Sponsorship sits on production and promotion, not on the advice.
03
The Play.Ground
A marketplace connecting artists with freelance music professionals — matching, booking, and a bench for priority releases.
04
Artist services
Consultations, release promo, 90-day rollouts, rights support, and sync / brand-partnership submissions.
Weekly tentpoles
01
Early Registration
02
Open Mic — announce, day-of, recap
03
Ralph’s interviews
04
Artist Manual
05
Play.Ground interviews
06
Artist-services proof
100 Sutton
The engagement
A twelve-month marketing program for 100 Sutton, a live-event space in metropolitan New York — project management, content, social, search, email, and new-business outreach.
Scope
What we ran
Google Business Profile, social planning and engagement, sales materials and templates, editorial for the site, and a weekly in-person working session.
Event verticals
01
Film & TV
Production, screenings, wrap parties, holding space
02
Conferences & corporate
Mixers, panels, live programs
03
Music
Listening sessions, album releases, shows, podcasts
04
Theatre
Live performance, parties, mixers
05
Influencers
Content, podcasts, exhibits, workshops
06
Weddings & family
Events, photo shoots, cocktail parties
07
Consumer & beauty
Experiential, pop-ups, capsule launches
08
Fitness & wellness
Classes, sound baths, panels
Chapter 04 — Griz
Creative Direction
Work from Griz.
Four artifacts from Creative Direction at Griz — a Venice Beach agency that blends style and strategy. Positioning, the offer, the collaborator roster, and the campaign work they publish as cult classics.
The line the site is built on: we blend style and strategy like a boss. Creative that doesn’t miss. A secret weapon for in-house teams. Wired to break rules.
From griz.co
Site hero
From the Griz work on griz.co
We blend style and strategy like a boss.
A creative agency home to the next generation of creative disruptors, data junkies, culture vultures, and AI-powered ideators. They do it for the thrill of making brands the main character.
01
Creative that doesn’t miss
From global productions to remote shoots, augmented reality to scroll-stopping design. Style and strategy in the same frame.
02
Your team’s secret weapon
Not a replacement for in-house. They bring brand knowledge; Griz brings the firepower to scale output.
03
Built different with AI
AI-powered secret sauce — content optimized for impact and delivered at the speed of trends.
04
Wired to break rules
Work that disrupts feeds, redefines categories, and makes people feel something. Always intentional, never expected.
02
The offer & the sauce
Content · media · campaign · AI
Three services on the site — creative content, media buying, campaign strategy — plus the AI-powered production layer they call the secret sauce: more tests, more locales, faster than the trend cycle.
From griz.co
AI as production, not a gimmick
From the Griz work on griz.co
01
Creative content
The pictures, the films, the scroll-stoppers. Built to make the brand the main character.
02
Media buying
Placement with the same intent as the work — not a media plan taped onto a moodboard.
03
Campaign strategy
The idea before the asset. Culture, data, and a reason to exist in the feed.
AI-powered secret sauce
01
Scale asset generation without watering down the idea
02
Test more creative, faster than the trend cycle
03
Localize language, currency, product, and market offer
04
Multiply testing variations without multiplying the team
The LinkedIn about line: collaborators include Adidas, Mercedes-Benz, Shopify, Cole Haan, and Puma. Public work since then has also named Nike, Salomon, Simple Mills, and Moose Toys.
From the Griz work on griz.co
From the Griz work on griz.co
From the Griz work on griz.co
Public collaborators
01
Adidas
Y2K-coded set work. Keep it fun — and keep it Y2K.
02
Mercedes-Benz
Named on the LinkedIn about as a global collaborator.
03
Shopify
Named on the LinkedIn about as a global collaborator.
04
Cole Haan
Public reel work combining craft and motion.
05
Puma
Named on the LinkedIn about as a global collaborator.
06
Nike
Movement and stillness in the same frame — bodies at rest with speed still humming.
07
Salomon
Product photography, motion graphics, and AI tools in one pipeline.
08
Simple Mills
Social-first episodic series — Martha Stewart in the snack chat.
09
Moose Toys / Gui Gui
A custom CGI world around a cotton-candy slime aesthetic. Mega Slime Haul at retail.
04
Case studies as cult classics
Public campaigns · site + LinkedIn
The site promises case studies that hit like cult classics. Public posts name Nike, Adidas, Gui Gui for Moose Toys, Simple Mills, Salomon, Cole Haan — stills and CGI that live on the site and in-feed.
From griz.co
From griz.co
From the Griz work on griz.co
From the Griz work on griz.co
Feeling, not just images
Nike
The brief they named
Movement and stillness living in the same frame. Time doesn’t wait. Movement is progress.
The method
Not a picture-making exercise. A chase for a feeling — then the stills that hold it.
CGI as category
Gui Gui × Moose Toys
The world
A fully custom CGI world imagined around a cotton-candy core. Slimeplay with a higher bar.
The rollout
Mega Slime Haul campaign imagery built to live across toy retail worldwide.
Y2K on set
Adidas
The rule
The only rule on set: keep it fun, and keep it Y2K.
The work
Behind-the-scenes and campaign stills for adidas — style as the strategy, not the afterthought.
Also on the public reel
01
Salomon — product, motion, and AI in one pipeline
02
Simple Mills — social-first episodic with Martha Stewart
03
Cole Haan — craft plus motion, published in-feed
04
Audi Revolut F1 — AI workflows bridging traditional filmmaking and CGI
Chapter 05 — Nebula Consulting
A&R
Work from Nebula.
Four artifacts from A&R at Nebula Consulting — a catalog-funding desk that brokers buyouts and licenses on behalf of the artist. Positioning, the A&R motion, diligence, and the case for selling into the next cycle.
Nebula Network specializes in funding opportunities for artists — catalog buyouts or licensing agreements. The desk is a broker: it works for the artist, and it takes the music to a network of 200+ buyers.
From the Nebula Network deck
What is Nebula
From the Nebula Network deck
We work for the artist.
A creative and capital desk for artists who are already earning. Public positioning frames Nebula as an A&R partner — advances, publishing, managers — and the funding practice underneath is catalog brokerage: take it to the full market so the artist sees market value, not a private discount.
01
Catalog buyouts
A sale of the rights that are already earning — publishing, distribution, or masters — so the artist can put a lump sum into the next cycle.
02
Licensing agreements
Not every conversation is a sale. Licensing keeps a claim on the work while still unlocking capital.
03
The full buyer market
A network of 200+ of the largest buyers. The point of a broker is that everyone sees it — which is exactly why buyers prefer to come in alone.
What can be on the table
01
Publishing
Songwriter and composer shares.
02
Distribution
The streaming and store-side income.
03
Masters
The recording itself.
02
The A&R motion
Outreach · interest · evaluation
Connect with artists generating significant royalty revenue who may want to sell or license publishing, distribution, or masters. Outreach, then the broker argument, then the evaluation.
From the Nebula Network deck
The broker argument
01
Find the conversation
Qualified artists already generating royalty revenue. Research the work so the first note is about a specific song — not a template.
02
Make the broker argument
A buyer who reaches the artist cold is shopping for the lowest price. The desk takes it to the top buyers and lets the market set the number.
03
Open the evaluation
Once there’s interest, gather what a buyer can actually underwrite: detailed earnings, and a clean picture of who controls the rights.
The other side
Buyer, direct
A private offer. The buyer maximizes their return. The catalog never sees the rest of the room.
The desk
Artist-side broker
Full market. Sometimes a bidding war. Always market value instead of a quiet haircut.
03
Earnings & rights
Evaluation · governing rights
Every deal starts with an evaluation. Buyers will not buy from summaries or screenshots. The file has to be the work — and the paper has to say who controls it.
From the Nebula Network deck
Governing rights
Earnings, at the grain a buyer can underwrite
01
Three years, if they exist
Distribution or publishing — whichever is for sale. Lifetime when possible, not a stack of monthly exports.
02
Per song, per store, per transaction
Detailed CSV. Buyers will not buy a catalog from summaries or screenshots.
03
The platform, then the pull
If the artist doesn’t know how to export, start with the distributor they already use and pull the detailed report — not a screenshot of a dashboard.
Governing rights
01
100% artist-owned — or not
Who controls the music and the revenue. A third party with a split, a license, or a recoupment still running changes the deal.
02
Licensing & distribution
Agreements that already sit on the masters or the publishing.
03
Labels
Any claim on the recording, the brand, or the income.
04
Unrecouped deals
Previous advances still being paid back. The paper has to come with the catalog.
04
Why sell into the next cycle
Capital · time · lifecycle
A catalog that isn’t being promoted can fund the work that is. Capital for the next room — not a lecture on personal finance. The desk is not a financial advisor.
From the Nebula Network deck
Product lifecycle
01
Capital infusion
New music, touring, promotion — ads, social, the next room. A lump sum that keeps the work moving.
02
Time value
Invest the catalog all at once instead of in slow monthly drips. The desk is not a financial advisor — the case is growth capital.
03
Product lifecycle
Quiet catalog that isn’t being promoted can fund work that’s still early — before diminishing returns set in.
The harvest window
01
Introduction
New work. Spend to find the audience.
02
Growth
The catalog is compounding. Protect it.
03
Maturity
Returns flatten. Promotion has diminishing yield.
04
Harvest
License or sell what’s quiet. Fund the next introduction.
Capabilities
05 / 06
What I bring.
Leadership & Practice
Customer Support Strategy
People Leadership
Operational Design
Organizational Redesign
Retention Strategy
Change Management
Yoga Instruction
Life Coaching
Research & Analytics
SQL
Data Analysis
Google Analytics
Customer Lifecycle Management
KPI Tracking
Market Insights
Quantitative Research
Qualitative Research
Psychological Research
Operations & Platforms
SaaS Operations
Workforce Management
Learning & Development
Asana · Shopify
Adobe Creative Suite
SEO
Professional Skateboarding
X Games Competition
Education
AA in Audio Engineering
Art Institutes, California
GPA 3.8 — August 2014
A foundation in sound and creative production that carried into a decade of brand, marketing, and experience work.
